Persistence Market

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Persistence Market Research (PMR) is a U.S.-based full-service market intelligence firm specializing in syndicated research, custom research, and consulting services.


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Healthcare experts’ estimate that one in every two patients do not take their prescribed medication as required and a quarter of prescriptions are not even filled. This is a very serious situation indeed as one of the most effective ways of treating a person is not through latest technology or expensive medicines, but simply ensuring that they take their existing medicines as and when required in the appropriate dosage.

According to the World Health Organization, “Increasing the effectiveness of adherence interventions may have a far greater impact on the health of the population than any improvement in specific medical treatments.” The WHO estimates that poor medication compliance management leads to greater morbidity and death along with incurring avoidable costs of approximately $100 billion every year.

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The medication compliance management market plays a critical role in ensuring that patients adhere to their recommended therapy. The benefits of these are an improved medical outcome and higher patient value over the lifetime. The use of next-generation technology with financial incentives like electronic loyalty cards, (refill reminders, text messages, emails), behavioural sciences and other methods will help to retain patients in the long-term.

Medical compliance management programs with an ongoing patient relationship are far more successful than one-time or even periodic exchanges. The medication compliance management market is slowly moving towards the realisation that there is no single solution for every patients’ needs and multiple, unique compliance programs under one roof will need to be developed.

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The two key Medication Compliance Management Market Drivers are the rising demand for mobile health monitoring (mHealth) and a rising trend towards personalised healthcare. Almost the entire world population already owns a mobile phone and mHealth already plays a critical role in medical compliance management. This will only increase in the years ahead. Patients also show a marked preference for care suited to their medical history, biology, specific needs or requirements.

The main medication compliance management market is North America, while Asia is expected to grow at the fastest rate in the coming decade.

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Some of the companies operating in the medication compliance management market include Koninklijke Philips N.V., AdhereTech Inc., Qualcomm Incorporated, Omnicell, Inc., Adherence Solutions LLC, SMRxT, DrFirst, Proteus Digital Health Inc. and McKesson Corporation.

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The research report presents a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as geographies, types and applications.

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